[geeklog-devel] Perception is everything...

Mark R. Evans mevans at ecsnet.com
Wed Apr 9 10:39:11 EDT 2008

Generally a re-branding is something that is done to support a much larger
effort, a new focus or a new direction.  To re-brand or rename just for the
sake of a change is, in my opinion, a large effort with very little
benefit.  Cost and effort are high, not to mention, the limitation of domain
names to choose from...

"What's in a name? that which we call a rose. By any other name would smell
as sweet;"

Geeklog is what it is.  If there is a perception that it is dead then I
would address that perception directly.  Why is it perceived to be dead?
Lack of releases?  Lack of documentation?  Lack of a growing developer
base?  Lack of direction? Lack of communication? Lack of themes? Lack of
plugins?  Lack of community? I won't offer any answers to this question,
that I'll leave to the core team to figure out.  My only advice is to
understand why there is a negative perception and address those issues

Solve the identify crisis that is Geeklog.  Define what it is and
standardize on that definition.  With a little effort you can find Geeklog
defined as 3 distinct tools, a blog, a CMS and an application development
framework.  It is all of those, but how do you summarize this into something
that can be the center or focus of a marketing theme?  Dirk summed it up
well in his Using Geeklog as an Application Development Framework
presentation;  Geeklog is; An application to manage dynamic web content.
Rally around that statement, build on it and publicize it.

Changing the name, in my opinion, would simply be a distraction from real
work that needs to be done (release 1.5, write documentation, figure out how
to put up a tracker, clean up the downloads area on geeklog.net, update the
developer tools; universal toolkit and documentation, define some
development standards, i.e.; core technology directions for style sheets,
javascript librarys, etc.).

I think the idea of profiling Geeklog sites is a great marketing tool.  It
also shows off what can be done with Geeklog.  It also shows off the user
base, the flexibility and scalability of Geeklog.


On Tue, Apr 8, 2008 at 8:13 PM, Tony Bibbs <tony at tonybibbs.com> wrote:

> Ok, so I've got a couple of points related to the "Is Geeklog Dead"
> question.
> First of all, I'd be happy to do weekly or bi-monthly posts on gl.netabout successful GL installations.  The idea is simple, have a standard form
> asking users about their decision to use Geeklog, what features are most
> important to them, areas of improvement and whatnot.  I've got at least a
> half dozen sites at the State of Iowa I could recommend and I know we can
> dig up a lot more including some of our most noteable like Groklaw, etc.
> Also, more controversial, I've struggled with the Geeklog brand.  I don't
> doubt that we've garnered some respect in the open source CMS areana but I
> have a hard time selling non-techies on "Geeklog".  In fact it is to the
> point I just call it a "Content Management System" to avoid the silly looks
> I get.  My question is am I the only one that feels this way?  If not, I'd
> like to suggest renaming the project and allowing community participation on
> picking the name.  I'm fine with leaving it as Geeklog but figured it'd be
> worth discussion.  I'll go crawl under a rock now...
> --Tony
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