[geeklog-devel] The Slogan which is a Claim
info at heatherengineering.com
Sat Feb 13 08:26:43 EST 2010
I agree that several options can be better than just one claim.
Sometimes you can't say it all in just one sentence.
But I think that you need something to tie those claims together, much
like the Nissan campaign I mentioned: perhaps having some kind of
pattern, so that it is easy for users to see that these are all
variations on a theme.
On Sat, Feb 13, 2010 at 21:09, Markus <1000ideen at gmx.de> wrote:
> I always suggest to my graphics designer that she should make a set of 2-4
> business cards instead of one to choose. The advantage is that one can hand
> them out on different ocasions or different moods. It is a bit playful and
> also shows the ability to be flexible.
> Flexibility is another important aspect of GL. There is hardly any other
> small CMS where you can change the appearance so easily.
> That reminds me of Burger King and "have it your way". The BK logo (a
> burger) is so strong and selfexplanatory, it hardly needs a claim:
> Instead they have varying campaigns with "slogans". 'Feel the fire' was one,
> 'have it your way' is the current one.
> So, cosidering the high value of flexibility I`d be in favour of a changing
> claim. Maybe with a colour change or logo change too?
>> Also, instead of choosing one slogan, why not choose several (a bunch?)
>> rotate them on the Geeklog.net home page. Switching once an hour or once
>> every 10 minutes. We could also put a bunch of slogans into a poll and ask
>> our users what they think...
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