[geeklog-devel] The Slogan

Euan McKay info at heatherengineering.com
Thu Feb 18 21:39:05 EST 2010


>  The secure CMS.
>
> and
>
>  The Safer CMS

Of these two, the former is a bit of a strong claim. "safer" is a
little more realistic - it admits that nothing is ever truly safe. But
is that really what is wanted in a marketing claim?

I think either would be a great improvement on the current slogan.

Euan.


On Fri, Feb 19, 2010 at 07:15, Dirk Haun <dirk at haun-online.de> wrote:
> Okay, let's see. From the suggestions so far, I like
>
>  The secure CMS.
>
> and
>
>  The Safer CMS
>
> Simple and highlighting what we think is our main selling point. Maybe I
> like "safer" slightly better - it's not an absolute claim and doesn't
> rely on the overused(?) "security" buzzword.
>
> Of the other ideas, I thought
>
>  We do content management right
>
> was an interesting direction. Maybe in the form
>
>  Content Management done right.
>
> But then again I'm pretty sure I've heard that "... done right" before
> somewhere (but where?).
>
> Honorable mention of the idea with the "rotating" slogans. I haven't
> seen a good pattern for those, though. We seem to have enough problems
> coming up with one good slogan - finding a handful to rotate through is
> even harder.
>
> What do the others think? Did I miss anyone's particular favorite?
>
> bye, Dirk
>
>
> --
> http://www.geeklog.net/
> http://geeklog.info/
>
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