[geeklog-devel] The Slogan which is a Claim

[Euan McKay]

Just trying to keep the ball rolling.

On Wed, Feb 10, 2010 at 09:25, Markus <1000ideen at gmx.de> wrote:
> Well, the claim ist the short thing near the logo. A good international
> example is Toyota http://www.toyota.com/ "moving forward"
> Nobody really understands it but it gives you a feeling that they are
> somehow 'advanced'. Not really my taste but it shows well, what a claim is.

I quite like the Nissan series here in Japan, "shift_[a-zA-Z]{1,
}".(1) I wonder if it is worthwhile aiming for something flexible like
that rather than one fixed phrase.

Geeklog. Online. Securely.
Geeklog. Your site. Securely.
Geeklog. Flexible. Securely.
Geeklog. Extensible. Securely.
Geeklog. Reliable. Securely.
Geeklog. Secure.

Or the other way round.

Geeklog. Secure. Online.
Geeklog. Secure. Flexible.
Geeklog. Secure. Extensible.
Geeklog. Secure. Reliable.
Geeklog. Secure.

Or another pattern.

Geeklog: CMS. You: Online.
Geeklog: Blog. You: Online.
Geeklog: Sandbox. You: Online.
Geeklog: Secure. You: Online.
Geeklog: Flexible. You: Online.
Geeklog: Extensible. You: Online.
Geeklog: Reliable. You: Online.

But I still think that "Geeklog. The secure CMS." is not too bad.

Also, we need to bear in mind our target audience while working on
this. "Geek. Securely." would be fine for that audience, but would
alienate the more average user.

Cheers,

Euan.

-------------------------------------------------------
Euan McKay
Heather Engineering
http://www.heatherengineering.com/
info at heatherengineering.com


(1) Clearly, I should get out more...



On Wed, Feb 10, 2010 at 09:25, Markus <1000ideen at gmx.de> wrote:
> Well, the claim ist the short thing near the logo. A good international
> example is Toyota http://www.toyota.com/ "moving forward"
> Nobody really understands it but it gives you a feeling that they are
> somehow 'advanced'. Not really my taste but it shows well, what a claim is.
>
> It doesn`t explain what Toyota is, that`s not the task of a claim. You have
> to have an idea that it is a car.
>
> Then we normally have the "copy" the advertising text. This could very well
> contain some nicely formed sentences which may look like a 'slogan' you keep
> in mind. (We still have a specific German problem with the idea of what a
> slogan is, normally we think it is an advertising sentence. The word 'claim'
> or 'copy' is hardly known.)
>
>
> "But if we were to go with a focus on security in our slogan, we
> certainly need to communicate better what it is that we're doing to keep
> it secure."
>
> Not really. That would be in the copy, the acompanying text, short abstract
> etc.
>
> An example, I think it was Roll Royce cars several decades ago. They had a
>  headline in an ad: 'At speed xxx the only thing you hear is the ticking of
> the clock.' In those days it was a sign of pure luxury but you didn`t say it
> literally.
>
> And a bad example, my excellent webhoster: http://www.webhost-united.de/
> What`s his claim? Webhosting and more. OMG! Fried eggs and bugs, or what is
> this 'more'? This guy is terribly reliable but doesn`t transfer it at all.
>
>
>
> -> What has to be transmitted is the feeling of security or as for me
> 'reliability'. Reliability is when GL becomes insecure but one can rely on
> quick security fixes or a quick reply on the forum or a long term support
> etc. That is reliability. http://en.wikipedia.org/wiki/Reliability
>
> So how do you transfer reliability? The Australians say: strong as a brick
> shit house. That`s a claim, eh?
>
>
> ***********************************
>
> Reliability Centered
> 1. GeeklogCMS - reliable as a brick shit house
> 2. GeeklogCMS - reliability since 2001
> 3. GeeklogCMS - the name for reliability, since 2001
> 4. GeeklogCMS - call it oldfashioned - we call it reliable, since 2001
> 5. GeeklogCMS - if reliability is key, since 2001
> 6. GeeklogCMS - so sturdy, we could`t even change its name
> (if we really don`t change the name then humor is a good thing)
>
> 7. GeeklogCMS - reliability built in (in connection with the image of the
> airliner on the right side http://geeklog.info/ ) Text and image still works
> fine for me.
>
> 8. GeeklogCMS - Reliability Centered - enjoy!
> 9. GeeklogCMS - For those who can spell Reliability
>
> ***********************************
>
> I`m still not 100% pleased because indeed the benefit for the user, the
> webmaster is not so obvious, verbally. On the other hand a reliability
> minded webmaster knows what problems other CMS can cause.
>
>
>
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